Personal branding is defined as the art of people marketing themselves and their careers as brands. It involves creating an “asset by defining an individuals body, clothing, physical appearance, and areas of knowledge in a way leading to a uniquely distinguishable and memorable impression.”.
In the entertainment/film indutry, we are always trying to personally brand ourselves. We try to make ourselves stand out from the crowd so that we could garner the attention of those who we are trying to receive attention from. Like it says in the definition, branding yourself involves you being memorable. It involves you shaping and cultivating your image in a way that will attract people to you.
As pursuers of careers in the entertainment/film industry, it is imperative that the cultivation of your brand becomes part of your daily routine.